A few weeks ago I tried to articulate how we were crafting the agenda of the inaugural B2SMB Summit. I wrote: So the idea of a forum to share best B2SMB sales & marketing practices, to review fresh SMB research & insights, to meet fellow B2SMB...
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One of the proven shortcomings of “push marketing” is its inability to listen. Sure, we all get our reports showing “open” rates, click-thrus, downloads, forms-filled, etc., and we think those data points constitute a real response to our pushiness, a dialogue indicating we’re being communicated...
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Pretty much every working day for the last 4 years I’ve spoken directly to someone whose livelihood depends on successfully selling to Small Businesses, what I call B2SMB professionals. Sometimes I’ve spoken to whole rooms full of B2SMB pros. From big brands to start-ups....
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